.london
The idea for .london is for a domain name registry run in the public interest for the people, businesses and organisations of London. The applying group seeks to ensure that the profile of London is maintained on the internet as a high-profile domain extension that is a crucial element in the capital’s economy. Information under a .london domain is to be accurate, authoritative and informative. The applicant wants a .london domain name to become the domain extension of choice for Londoners, an internet address trusted and used by Londoners and anyone wanting to contact a business or individual within London. There are seven million people living in London and the headquarters of more than 100 of Europe’s 500 largest companies are in the capital. London’s £162 billion economy is larger than some EU countries and accounts for 17 per cent of the UK’s Gross Domestic Product (GDP). www.adomainforlondon.org.uk
Consumer Benefits: London businesses and residents (20 million)
Supporters: .London is working with the Mayor of London Boris Johnson
