Category — Specialized
“Specialized TLDs address specific industries and interest groups. They may not qualify as communities under the ICANN definition, but they address specific interest groups such as horse enthusiasts and the music industry.” — Antony Van Couvering, Minds+Machines
.horse
The Dot Horse Project is an initiative to promote the acceptance and implementation of the top level domain .horse. The initiative is supported by the Lexington Fayette Urban County Government. The .horse namespace will provide a safe, reliable internet community for all things equine — where anyone involved with the sport, business, or enjoyment of horses can communicate and share trusted news, information, and ideas. The applicant feels strongly that the top-level domain “.horse” should be owned, operated and regulated by those in the horse industry — horse lovers who work closely with and truly care about the well-being, safety, and advancement of horses. www.dothorseproject.com
Consumer Benefits: Horse lovers and the horse industry (250,000)
Supporters: The City of Lexington — horse capital of the world — (population 600,000),
August 19, 2009 Comments Off
.hotel
The dotHOTEL bid for .hotel has been endorsed by the International Hotel & Restaurant Association, the only global business organization representing the hospitality industry worldwide. The IHRA is a global network of independent and chain operators, national associations, hospitality suppliers and educational centres in the hotel and restaurant industry, representing over 750,000 establishments in more than 150 countries. Officially recognized by the United Nations, IH&RA monitors and lobbies all international agencies on behalf of this industry, estimated to comprise 300,000 hotels and 8 million restaurants, employ 60 million people and contribute 950 billion USD annually to the global economy. The mission of dotHOTEL is to establish the .hotel top-level domain for the benefit of the global hotel business on the Internet. http://www.hotel-online.com/News/PR2009_2nd/Jun09_dothotel.htm
Consumer Benefits: A recognizable name for the 1 million+ hotels worldwide
Supporters: The International Hotel and Restaurant Association (750,000 establishments in 150 countries)
August 19, 2009 Comments Off
.music
.music is the proposed web domain extension representing the global music community, giving music entities a unique identity online. Not only does it increase a brand’s visibility on the net, .music removes second-guessing & confusion by immediately associating a brand’s line of business with a memorable identity: music. The .music domain name extension has received over 800,000 signatures from the at-large music community and fans for gathering support to release the .music generic top-level-domain (gTLD). www.music.us
Consumer Benefits: A web address for the 10 million+ bands worldwide
Supporters: 800,000 people have signed the .music online petition.
August 19, 2009 Comments Off
.radio
.Radio is the New Generic Top Level Domain for the On Air – Online Community. The .radio gTLD will provide an unparalleled branding opportunity worldwide for the Radio, Broadcasting, Streaming, Multimedia, Music and Social Network communities. On Air Radio reaches more than 234 million people ages 12 and older each week, encompassing 95% of college graduates aged 25 to 54 who make more than $50,000 a year, per the preliminary findings of Arbitron’s RADAR 100 National Radio Listening Report. BRS Media has pioneered the ‘Multimedia’ domain space since launching dotFM and dotAM, the .FM & .AM Top Level Domains in 1998. For over 11 years, BRS Media has engaged radio properties, web sites and online media organizations worldwide to move up to a ‘Great Sounding Web Address’ under .FM & .AM. http://www.dotradio.info
Consumer Benefits: The 234 million+ people that listen to online radio each week
Supporters: BRS Media
August 19, 2009 Comments Off
.vin
[English translation follows]
Il y a 15 ans, qui se souciait de lancer son site Internet? Qui se souciait d’avoir un email? Dans toute activité commerciale, qui peut aujourd’hui se permettre de ne pas exploiter l’outil et média Internet?
2010 est très probablement le «second virage» Internet que personne n’attend; devenir propriétaire de sa propre extension de nom de domaine: l’équivalent du «.COM» Pourquoi pas une extension de nom de domaine destinée à l’industrie de VIN?
Votre cru porte le nom de www.mon-grand-cru.fr. Pourquoi ne pas envisager www.mon-grand-cru.VIN?
En 2010 un « .VIN », c’est possible. Lancer une nouvelle extension .VIN permet d’identifier sur Internet la communauté du vin. On entend par « communauté », tous les acteurs du vin dans le monde qui souhaitent être mieux représentés sur Internet.
Lancer un “.VIN” présente de nombreux avantages:
- Favoriser l’exportation en allouant au vin une identification précise sur Internet
- Valoriser et préserver un patrimoine gastronomique mais aussi … culturel
- Pour l’utilisateur final, être mieux référencé dans les outils de recherche lorsque
l’extension du nom de domaine sera prise en compte dans leurs algorithmes - Investir dans un modèle économique extrêmement lucratif : un nom de domaine se
renouvelle chaque année - Lancer une nouvelle extension attire le regard des consommateurs et de l’industrie
concernée - Un nom de domaine commun se vend très cher aux enchères (ex : “cave.vin”)
- Plusieurs noms de domaine vendus aux enchères permettent de financer partie de votre
investissement - Préparer l’avenir…
Fifteen years ago, who thought about putting up a web site? Who imagined using email? In every commercial activity, who today can afford not to exploit the Internet?
2010 is very probably the “second turning point” of the Internet that no-one expected, where one can manage their own domain name extension, the equivalent of .COM. Why not a top-level domain for the wine industry?
Your vintage today carries the name www.mon-grand-cru.fr. Why not look for www.mon-grand-cru.VIN? In 2010 a .VIN is possible.
Starting the new .VIN extension allows the wine community to be identfiable on the Interenet. We mean by “community” all those in the wine industry around the world who want wine to be better represented on the Internet.
Launching .VIN has a number of advantages:
- Helps exports by allowing wine to have a specific identity on the Internet
- Preserves and validates a gastronomic and cultural patrimony
- For the end-user, provides a better results in search engines because the domain name will be taken into account by their algorithms
- An investment in a lucrative business model: domain names are renewed every year
- Launching a new extension will attract the attention of consumers and the wine industry
- Some generic domain names can be sold at auction for high prices (e.g., “cave.vin”)
- Many domain names sold at auction will allow us to finance a part of the investment
- Prepare for the future [of the wine industry]
Consumer Benefits: Producers, distributors, retailers of wine, and people who drink and appreciate wine.
Supporters: Jean Guillon, fans of wine everywhere
September 9, 2009 Comments Off
